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Revolutionizing in the service Industry through fintech innovation, helping solve labour shortage

Today is paving the way towards a future where all service industries can be more resilient and better equipped to face whatever lies ahead.
By
Today Financial
By
Keeya Nunes
VP Product at Today
October 16, 2023
3
min read

Revolutionizing the Service Industry: Our Bold Plans for 2023 with Builder-in-Chief Keeya Nunes

Hold on to your hats, folks! 2023 is shaping up to be a year like no other, full of challenges and thrilling possibilities. Today Financial is paving the way towards a future where all service industries can be more resilient and better equipped to face whatever lies ahead. Leading the charge is our illustrious Builder-in-Chief, Keeya Nunes. As our VP Product and mastermind behind our incredible product, Keeya is the driving force behind our mission to change the game for service businesses everywhere. We recently had the chance to sit down with Keeya and pick her brain about what's got her fired up for 2023. Keeya is poised to take Today Financial to new heights and transform the service industry for the better.

We started our story in hospitality, and since then, it’s been our heart and hustle.

Our story began in the hospitality industry, and we've been passionate about helping improve this vibrant community ever since. Our journey led us to serving restaurants and bars across North America. We realized the need for delivering on-demand pay to hospitality workers and digital payouts for operators. What was once a risky, manual, and cash-based process was transformed into a streamlined, digital task.

Then came the pandemic, which turned the hospitality industry on its head. We knew we had to help in any way we could, so we offered our platform for free to support restaurants and operators in their recovery efforts. We focused on improving our app-based services for the workers in our network, determined to help them through the tough times.

As restaurant revenues are starting to recover, we're taking a step forward by slowly switching to a subscription-based model. This will allow us to invest in new features that will help service businesses navigate the unique challenges of 2023. From labor shortages to inflation and evolving consumer preferences, we've got their backs. With our industry expertise and new technology, we'll continue to support our clients and help them thrive in an increasingly competitive market.

We're excited to have already launched new features like Tip Calculator, Today Bonus, and Timely, improving operational efficiency, ensuring compliance, and enhancing staff retention. Our complete brand refresh, including a new app, new portal, and a more intuitive experience, reflects our commitment to putting people at the heart of the service industry. At our core, we're dedicated to helping the industry we love, and we can't wait to show you what’s next.

We’re committed to inspiring service workers everywhere. 

It starts with our advanced featurization roadmap built on a foundation of business to people solutions that inspire and motivate. Our mission is to inspire workers to show up with confidence and perform at their best. While we started in hospitality, we're now expanding our reach to benefit workers across every service industry. We enable transparency, flexibility and wellness with our Timely, Tip Calculator and Wellness as Benefits products. 

Our featurization roadmap

Our technology is a fully integrated stack with industry-leading partners to deliver on-demand pay and wage distribution, automated processes, time and attendance, streamlined scheduling, shift call out and scalable staff benefits. It's a comprehensive solution that enables operational efficiency and saves businesses time and money, all while putting workers first. 

For the future, we’re going to double down on faster payments, more funding options, more automated features and even artificial intelligence that can be your little managerial assistant for automating day-to-day tasks. Ultimately, we’ll have a more powerful portal that will become a one stop shop for operators, managers, accountants, sales leaders, HR and more. 

That’s only touching the roadmap for our client side, we’re also delivering new features for the members (staff) who work at the businesses that use our products. Our roadmap transforms the way workers are paid, shifting the focus from short-term needs to long-term wellness. By connecting wellness to a more productive workforce, we're driving success for businesses while uplifting their employees.

By connecting wellness to a more productive workforce, we're driving success for businesses while uplifting their employees.

Service workers are at the heart of our innovation.

Right now there is a massive gap in financial services for workers, who often cannot get access to the products they need to succeed. Delivering financial products and financial freedom to service workers is a crucial step towards creating a more inclusive and equitable financial system. By empowering service workers with the tools and resources they need to manage their finances effectively, we can help to reduce economic inequality and the stress from daily finances. 

Today is used by hundreds of thousands of workers every day and that number continues to climb. There is a large inequity gap for service workers and we at Today aim to close it. Take a look at these insightful stats:

  • Cash-paid service workers are often excluded from financial wellness opportunities 
  • Service workers are transient, uninspired and tired of living paycheck to paycheck
  • Over 40% of service industry workers do not have $400 to cover emergencies. 

It’s no surprise that service workers take their financial stress to work, resulting in stress, negativity and ultimately burnout. 75% of the workforce is looking to change their current job. 

By enabling the financial wellbeing of employees, businesses can achieve huge operational efficiencies and better navigate the labor shortage, with a more productive and happier workforce.

To help with this, we've introduced exciting features that allow users to create budgets and savings goals that are both realistic and achievable. We've also added cash back rewards, enhanced security measures, and secured strategic partners to offer more financial services that are not typically available at a traditional bank.

Our mission is to not only provide banking services but to do it in a more personalized and caring way. We want to offer the services that are typically provided by traditional banks, but with a human touch, making it easier for people to manage their finances responsibly while feeling supported and empowered. We believe that by doing this, we can help people achieve their financial goals and create a better future for themselves and their families.

The possibilities with Today are endless.

Get ready to witness a game-changing revolution in the world of fintech! At Today Financial, we're shaking things up by transforming the way workers are paid, saving money, and accessing essential services for daily life. Our mission? To empower workers with the tools they need to achieve financial freedom and create a thriving, resilient workforce that's fiercely loyal to any business lucky enough to have them.

Gone are the days of struggling to make ends meet or living paycheck to paycheck. We're breaking down the barriers that have held workers back for far too long, and providing them with the resources and support they need to succeed. By giving workers the power to take control of their financial lives, we're not only transforming their futures, but the futures of businesses and communities everywhere.

So join us on this exciting journey towards a brighter, more equitable financial future. With our innovative tools and unwavering commitment to serving the service industry, the possibilities are endless.

So join us on this exciting journey towards a brighter, more equitable financial future. With our innovative tools and unwavering commitment to serving the service industry, the possibilities are endless.

Email us at marketing@paidtoday.io for more information on statistics above. Today Financial is powered by XTM Inc. To learn more visit here.

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Today Financial
Keeya Nunes
VP Product at Today